From Adweek · Bill Bradley · · 1m
Gronk on injuries shaping post-NFL career
Rob Gronkowski explains how injuries reshaped his life and marketing partnerships.
In brief
Rob Gronkowski explains how injuries reshaped his life and marketing partnerships. Rob Gronkowski says injuries shaped his football career and current marketing approach after multiple NFL injuries. Originally reported by Adweek.
Injuries shaped Gronkowski's life
Rob Gronkowski says injuries shaped his football career and who he is now.
“Injuries kind of shaped my whole entire life. It really has.”
Gronkowski's NFL injuries
Gronkowski had multiple major injuries during his 11-season NFL career including arm fractures, torn MCL, and back surgeries.
Injuries taught Gronkowski about recovery

Gronkowski said injuries taught him to understand the body better and avoid overcompensating after being knocked down.
“Without getting injured, I would never know what it’s like to be knocked down.”
Women's football player echoes Gronkowski
Lois Cook of the DC Divas said injuries require players to think about recovery after games, calling it 'Mack Truck Monday'.
“I want to last in this game, and I want to be able to walk off of the game on my own terms.”
DNA Vibe partnerships
Gronkowski and Lois Cook partnered with DNA Vibe, a company behind regenerative wearables and a facility in Ukraine.
“There are people in Ukraine that are struggling, moms, dads, kids being injured while having dinner, and young men and women coming back from the front.”
Purpose drives partnerships
DNA Vibe's purpose in Ukraine led Gronkowski to partner with them, emphasizing authenticity and recovery in marketing.
“Purpose is extremely powerful.”
The big picture
Rob Gronkowski says injuries shaped his football career and current marketing approach after multiple NFL injuries.




