From campus evangelists to industry disruptors

Sam Nebel and Charlie Siciak started Goodwipes as baby wipes evangelists at Florida State University, determined to challenge the toilet paper industry's dominance.

Shock value meets strategic partnerships

Goodwipes collaborates with unexpected brands like Liquid Death on limited-edition scents and sweepstakes to achieve two goals: fame and disruption.

“Sometimes it doesn't necessarily make sense at first glance, and that's the whole point.”

Liquid Death and the buttler sweepstakes

A Liquid Death collab featured sCREAM Soda-scented wipes and a "Buttler Sweepstakes" offering a live-in butt-wiper, united by the tagline "Death to Dry."

Finding sense in the nonsense

The Olipop April Fool's campaign launched peaches and cream-scented wipes with the tagline "Treat your butt as good as your gut," connecting fiber health to bathroom habits.

Breaking the bathroom taboo

Goodwipes balances crude humor with clinical health information to give people permission to discuss bathroom habits openly, tapping into existing online conversations.

“It's almost like the brand needs to rip off the Band-Aid and give the permission to have the conversation.”

Holiday campaigns and the future

Upcoming holiday campaigns remind customers to stock bathroom essentials before guests arrive, continuing the brand's mission to normalize wipes as household staples.