From Adweek · Justin Chin · · 40s
Marketers Need Strong Teams
AI tools grow but human collaboration remains key for marketers.
In brief
AI tools grow but human collaboration remains key for marketers. Marketers must build teams that collaborate early with agencies to create better work as AI streamlines workflows. Originally reported by Adweek.
Collaboration with Agencies
Agencies as partners, not vendors, help brands create better work early in the creative process.
“We want to get into it with brands when the clay is still wet. Because that’s how we make the work better together.”
Early Team Involvement
Leaders who work early with teams can make changes before campaigns finish.
“Being involved in the early phases and making sure you see the brief can really leave an impact.”
Human Skills in AI Age
Marketers seek candidates with creativity, communication, and cultural awareness for AI workflows.
“It’s those kinds of skills combined with the right mindset and the ability to be agile that I think are most important.”
Collaborative Culture
Teams that debate openly and let leaders speak last create faster, better work.
“Whenever we review work in a group setting, I always go last because I want to make sure everyone else’s voice is heard.”
At a glance
Marketers must build teams that collaborate early with agencies to create better work as AI streamlines workflows.
