#marketers

3 stories

#attention data #creative #viant #ad attention #advertising #advertising data #advertising exchange #adweek #agencies #ai #at&t #brand teams

Marketers Need Strong Teams
AI tools grow but human collaboration remains key for marketers.
Adweek · 1m
Who's Actually Watching When CTV Delivers Ads
Marketers measure ad attention to improve campaigns using CTV data.
Adweek · 1m
Marketers Have 9 Minutes to Earn Attention
Attention data reveals how ads actually impact viewers, not just screen time
Adweek · 1m