#attention data

2 stories

#creative #marketers #viant #ad attention #advertising #advertising data #advertising exchange #adweek #at&t #ctv #nfl #nutrafol

Who's Actually Watching When CTV Delivers Ads
Marketers measure ad attention to improve campaigns using CTV data.
Adweek · 1m
Marketers Have 9 Minutes to Earn Attention
Attention data reveals how ads actually impact viewers, not just screen time
Adweek · 1m