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#attention data #creative #marketers #ad attention #advertising #advertising data #advertising exchange #adweek #at&t #ctv #nfl #nutrafol

Who's Actually Watching When CTV Delivers Ads
Marketers measure ad attention to improve campaigns using CTV data.
Adweek · 1m
Marketers Have 9 Minutes to Earn Attention
Attention data reveals how ads actually impact viewers, not just screen time
Adweek · 1m