From Adweek · Jenny Rooney · · 50s
Mars' Why Test for Bold Ideas
Mars' chief brand officer explains how brands stay relevant through calculated risks.
In brief
Mars' chief brand officer explains how brands stay relevant through calculated risks. Mars' Rankin Carroll says brands must answer 'why us? why this brand?' before taking bold creative risks. Originally reported by Adweek.
Quick answers
- Why Us? Why This Brand?
- Rankin says brands must answer 'why us? why this brand?' before taking bold creative risks.
- What is the key takeaway from Mars' Why Test for Bold Ideas?
- Mars' Rankin Carroll says brands must answer 'why us? why this brand?' before taking bold creative risks.
The Why Test
Mars' chief brand officer explains how brands stay relevant through calculated risks.
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Why Us? Why This Brand?
Rankin says brands must answer 'why us? why this brand?' before taking bold creative risks.
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The key point
Mars' Rankin Carroll says brands must answer 'why us? why this brand?' before taking bold creative risks.
