From Adweek · Mark Mwachiro · · 50s
Morning News Shows Gain Viewers
Morning news shows see total viewer gains as ABC and NBC lead in ratings.
In brief
Morning news shows see total viewer gains as ABC and NBC lead in ratings. ABC News' Good Morning America and NBC's Today gained total viewers in the week of September 28, 2026, with GMA closing the demo gap to 100,000 viewers. Originally reported by Adweek.
Morning News Shows Gain Viewers
ABC News' Good Morning America and NBC's Today both gained total viewers in the week of September 28, 2026.
GMA Leads in Demo Growth
GMA gained 19% in the A25-54 demo, closing the gap with Today to 100,000 viewers.
Today Maintains Top Ratings
Today led with 2.848 million total viewers and 585,000 in the A25-54 demo for the week of September 28, 2026.
CBS Mornings Reports Decline
CBS Mornings saw a 1% total viewers gain but a 2% drop in the A25-54 demo for the week of September 28, 2026.
The takeaway
ABC News' Good Morning America and NBC's Today gained total viewers in the week of September 28, 2026, with GMA closing the demo gap to 100,000 viewers.
