From Adweek · Bill Bradley · · 1m 10s
NFL Ads Drive $6.3B Revenue
NFL ads generate $6.3 billion in revenue with brands needing humor and nostalgia to stand out.
In brief
NFL ads generate $6.3 billion in revenue with brands needing humor and nostalgia to stand out. NFL advertising revenue hits $6.3 billion this season, with successful ads using humor, nostalgia, and recognizable talent. Originally reported by Adweek.
NFL Ads Revenue
NFL advertising revenue is expected to reach $6.3 billion this season, an 8% increase year over year.
Netflix Thanksgiving Game
Guideline projects Netflix's Thanksgiving Eve game will earn $48 million in ad revenue alone.
Disney Super Bowl Bid
Disney seeks $10 million for a 30-second Super Bowl spot and other inventory.
Short Ads Work
The top NFL ads are 15-second or 30-second spots with humor and food visuals.
Dunkin Tops List
Dunkin's 'Biggest Deal in Breakfast' had a likeability score 20.82% higher than average.
QSRs Lead
Quick-service restaurants like Taco Bell and Burger King rank among the top seven most liked ads.
Bud Light Success
Bud Light's 'Officegate' and Liberty Mutual's 'Streaker' use humor to boost brand recognition.
Peyton Manning
Peyton Manning, a former nfl quarterback, appears in the most spots with 476 airings.
What matters most
NFL advertising revenue hits $6.3 billion this season, with successful ads using humor, nostalgia, and recognizable talent.
