From Adweek · Matt Britton · · 50s
Pivot or Perish: Kargo's AI Media Buying Shift
Kargo's AI platform Karlo aims to make sophisticated media buying accessible for mid-market brands.
In brief
Kargo's AI platform Karlo aims to make sophisticated media buying accessible for mid-market brands. Kargo's AI platform Karlo helps mid-market brands manage campaigns across channels with simpler tools. Originally reported by Adweek.
Kargo's 23-Year Pivot Strategy
Harry Kargman founded Kargo in 2003 after mobile and open web advertising evolved.
Why Context Matters Now
Privacy changes make individual user identification harder, so contextual targeting provides relevant audience signals.
Kargo's CTV Pivot
Kargo entered CTV after Netflix introduced advertising, now expected to generate $100 million this year.
Pivot Culture at Kargo
Kargo's office artwork says 'pivot, pivot, pivot' to encourage constant reinvention.
Karlo AI Platform
Karlo helps mid-market brands plan, launch, and manage campaigns across multiple channels via chat.
Small Progress, Big Impact
Kargo credits incremental progress and market adaptation for its 23-year success.
What to remember
Kargo's AI platform Karlo helps mid-market brands manage campaigns across channels with simpler tools.
