From Adweek · Bill Bradley · · 1m
Prime Video Wins Emmys Global Rights
Prime Video secures global Emmy Awards rights with TV Academy deal.
In brief
Prime Video secures global Emmy Awards rights with TV Academy deal. Prime Video won global Emmy rights through a six-year agreement with the Television Academy, allowing 200+ countries to watch without subscription. Originally reported by Adweek.
Emmy Awards Move to Streaming
The 78th Emmys aired on NBC with 6.7 million viewers, down 10% from last year.
Prime Video Secures Global Rights
Prime Video won global Emmy rights through a six-year agreement with the Television Academy.
Financial Terms of Deal
Amazon's deal reportedly costs $15 million annually versus $8-10 million for the previous U.S. rights.
No Paywall for Viewers
The event will air in September without a paywall for audiences in 200+ countries.
Television Academy Statement
Cris Abrego said, 'Television has never been more global, and the Emmys should be a celebration that the world can share.'
“Television has never been more global, and the Emmys should be a celebration that the world can share”
What Happens Next
Prime Video aims to turn the awards show into a year-round cultural celebration for global audiences.
The bottom line
Prime Video won global Emmy rights through a six-year agreement with the Television Academy, allowing 200+ countries to watch without subscription.
