From Adweek · Mitchell Parton · · 1m 10s
Sallie Starts Serving Ads to Students
Sallie's new ad platform targets students with scholarships and financial aid.
In brief
Sallie's new ad platform targets students with scholarships and financial aid. Sallie's Backpack Media serves ads to students seeking scholarships using first-party data. Originally reported by Adweek.
Sallie Launches Ad Platform
Students and parents looking for scholarships or grants through Sallie may soon see ads for cars or apparel brands.
Backpack Media Targets Gen Z
Backpack Media launched in March to target Gen Z and Gen Alpha students with financial and educational data.
Munif Jaafar Leads Strategy
Munif Jaafar, senior director of strategy and revenue at Backpack Media, joined from Macy's Media Network.
First-Party Data Focus
Backpack Media uses first-party data to sell campaigns across the web and social platforms without onsite ads.
Ads Start on Scholarship Pages
Backpack Media began selling ads next to scholarship articles after careful testing to avoid disrupting applications.
16 Million Reach
Backpack Media reaches 16 million people including 11 million students and 5 million parents.
2 in 3 College Freshmen
Sallie reaches two in three college-bound freshmen annually through predictive audience segments.
Here's the gist
Sallie's Backpack Media serves ads to students seeking scholarships using first-party data.
