#first-party data

2 stories

#advertising #ai in marketing #backpack media #brand strategy #cava #college freshmen #creator partnerships #experiential marketing #gen z #growth #loyalty program #mediterranean hospitality

Sallie Starts Serving Ads to Students
Sallie's new ad platform targets students with scholarships and financial aid.
Adweek · 1m
Cava scales without losing its soul
As the Mediterranean restaurant chain grows toward 1,000 locations, its marketing leader explains how to expand without diluting what made the brand worth growing.
Adweek · 1m