From Billboard · Sigal Ratner-Arias · · 1m 10s
Sony Music Latin Partners With K Music
Sony Music Latin partners with K Music to boost Música Mexicana's global growth.
In brief
Sony Music Latin partners with K Music to boost Música Mexicana's global growth. Sony Music Latin partners with K Music to drive Música Mexicana's expansion and global reach. Originally reported by Billboard.
New Partnership Announcement
Sony Music Latin signed an agreement with K Music, founded by Freddy Becerra, Leonardo Soto and Luis R. Conríquez, on Thursday (Sept. 24).
K Music's Role in Música Mexicana
K Music, launched in 2019 in Riverside, Calif., has promoted regional Mexican music and driven its global expansion since its inception.
Luis R. Conríquez's Impact
Conríquez, a top-streamed artist in Música Mexicana, has released No. 1 hits on Billboard's Regional Mexican Airplay chart including 'JGL' with La Adictiva.
Sony Music Latin's Vision
Sony Music Latin president Alex Gallardo stated the partnership will mark a milestone in Mexican music and provide a platform for global growth.
K Music's Future Plans
K Music aims to expand beyond Mexican and Latin markets, positioning itself as a global music leader with diverse international projects.
K Music's Growth Strategy
K Music grew exponentially through audience engagement, executive talent and artist trust, with plans to partner with Sony Music Latin by 2026 for continued cultural leadership.
The takeaway
Sony Music Latin partners with K Music to drive Música Mexicana's expansion and global reach.
