From California Post · · 50s
Gen Z Finds Nixon Cool Again
Gen Z gets history cool through Nixon memes and merch.
In brief
Gen Z gets history cool through Nixon memes and merch. Nixonmaxxing campaign sparks Gen Z interest in history by rebranding Nixon's legacy with hip-hop and merch. Originally reported by California Post.
Nixonmaxxing campaign
Former President Richard Nixon is cool now through viral videos and merch.
“Nixonmaxxing”
Gen Z's reaction
Young people find Nixon inspiring through hip hop tracks and his speeches.
“aura”
Nixon's history
Nixon lost the 1960 election to JFK and resigned after Watergate.
“You won’t have old nixon to kick around anymore”
Nixon Foundation
Yorba Linda, California-based nonprofit runs Nixon Library and Museum.
“Nixon Foundation”
Nixon's achievements
Nixon signed Title IX, helped desegregate schools, and opened China relations.
“He founded the environmental protection agency”
Watergate omission
Nixon Library's opening video almost omits Watergate from history.
“The museum’s opening video almost entirely omits watergate”
Nixon's legacy
Nixon's legacy is rebranded as 'tricky dick' with hip hop and merch.
“Tricky Dick”
The takeaway
Nixonmaxxing campaign sparks Gen Z interest in history by rebranding Nixon's legacy with hip-hop and merch.
