From Digital Camera World · · 50s
Fujifilm's X cameras silent as Instax revenue grows
Fujifilm's X series mirrorless cameras have gone quiet while Instax instant print sales surge.
In brief
Fujifilm's X series mirrorless cameras have gone quiet while Instax instant print sales surge. Fujifilm's X series mirrorless cameras have gone quiet while Instax instant print sales surge. Originally reported by Digital Camera World.
Fujifilm's revenue shift
Two-thirds of Fujifilm camera sales are Instax instant print cameras.
X series last update
Fujifilm launched its last mirrorless camera, the X-T30 III, almost a year ago.
Instax new releases
Four new Instax cameras and two portable printers launched this year.
X series quiet period
No new X series cameras since the X-T30 III launch, a year ago.
Market shift
Fujifilm's typical customer is now a young female, not middle-aged males.
Business rationale
Instax sales have boomed, making it Fujifilm's revenue priority.
What's next
Fujifilm may shift focus permanently to Instax over X series.
The one thing
Fujifilm's X series mirrorless cameras have gone quiet while Instax instant print sales surge.
