From Maxim · · 30s
Jefferson's Bourbon New Look
Jefferson's Bourbon launches age-stated whiskey and updated packaging.
In brief
Jefferson's Bourbon launches age-stated whiskey and updated packaging. Jefferson's Bourbon releases first age-stated whiskey with 8-Year Reserve at 96 proof and revised packaging. Originally reported by Maxim.
Jefferson's Bourbon
Jefferson's Bourbon debuts first age-stated whiskey with 8-Year Reserve.
8-Year Reserve
8-Year Reserve clocks in at 96 proof, up from 90.2 percent ABV.
Updated Packaging
New rectangular color-coded boxes for 750mL, 1L, and 1.75L bottles.
Pernod Ricard-Owned
Pernod Ricard-owned company updates proof and bottle design for bourbon innovation.
“a richer, more complex bourbon and added depth in every glass”
What it means
Jefferson's Bourbon releases first age-stated whiskey with 8-Year Reserve at 96 proof and revised packaging.
