Microsoft Clarity AI Tools for Merchants
Microsoft's new Clarity features help merchants track AI shopping agents' behavior and improve customer experiences.
In brief
Microsoft's new Clarity features help merchants track AI shopping agents' behavior and improve customer experiences. Microsoft launched three Clarity features to help merchants understand AI shopping agents' interactions and optimize their websites for AI-driven commerce. Originally reported by Pymnts.
New Clarity Features
Microsoft introduced three features for its website analytics tool Clarity to help merchants understand AI shopping agents' interactions with their sites.
Agentic Analytics
This feature shows AI agents' tasks on websites and tests if they can complete promotions or checkouts, helping merchants find issues before customers do.
Brand Agents Integration
Merchants can now get products discovered in Microsoft Copilot, Bing, and MSN when shoppers ask for AI recommendations.
Ask Clarity Beta
Eighty-eight percent of early users said Ask Clarity taught them something new about their business or website through real session evidence.
The bottom line
Microsoft launched three Clarity features to help merchants understand AI shopping agents' interactions and optimize their websites for AI-driven commerce.
