From The Hollywood Reporter · Erik Hayden · · 1m 10s
National CineMedia Expands to Office Ads
National CineMedia closes $275 million deal to expand into office building advertising.
In brief
National CineMedia closes $275 million deal to expand into office building advertising. National CineMedia acquired Captivate Holdings to add 48,000 digital screens for office and residential advertising. Originally reported by The Hollywood Reporter.
National CineMedia's Noovie pre-show
National CineMedia's Noovie pre-show, hosted by Maria Menounos, features trivia, ads and promo interviews.
National CineMedia acquires Captivate Holdings
National CineMedia has closed a $275 million deal to acquire Captivate Holdings, which powers tens of thousands of small screens in office buildings, lobbies and elevators.
National CineMedia's current screen count
National CineMedia already has 17,000 screens in over 1,300 theaters as of its annual report.
National CineMedia's new screen target
National CineMedia aims to add 48,000 digital screens for office buildings and residential properties using Captivate's platform.
National CineMedia's debt financing
National CineMedia secured a $275 million senior secured first lien term loan facility to fund the acquisition.
National CineMedia's leadership statement
Thomas Lesinski stated the acquisition is a key step in building a broader premium video and digital out-of-home advertising platform.
Here's the gist
National CineMedia acquired Captivate Holdings to add 48,000 digital screens for office and residential advertising.
