From WIRED · Ej Dickson · · 2m
Huge's Deadly Looksmaxxing World
Huge's looksmaxxing group dies as men chase unattainable masculinity.
In brief
Huge's looksmaxxing group dies as men chase unattainable masculinity. Tony Huge's Thailand-based looksmaxxing group faces deaths and ethical issues after a documentary reveals the movement's deadly toll. Originally reported by WIRED.
Tony Huge's Origins
Tony Huge, a 44-year-old former model turned lawyer turned bodybuilder turned supplement impresario, fled the US for Thailand to escape FDA legal pressure.
Huge's Thailand Harem
Huge built a 'harem' of young, nubile Thai women to support his sex-and-drugs-fueled lifestyle and 'a day natty [natural] is a day wasted' motto.
Leo and Longevity's Death
Leo and Longevity, a biohacker and penis enlargement influencer, died in January 2023 after moving to Huge's home in Thailand.
Get Huge Documentary
Get Huge: Looksmaxxing to Death, a Hulu docuseries directed by Stacey Lee and executive-produced by Jennings Brown, releases November 10.
Huge's Inner Circle
Huge's inner circle includes men who inject themselves with pig's brains and liquified gold, shifting alliances constantly.
Connor Murphy's Death
Connor Murphy, a key follower, died in July 2026 after engaging in erratic behavior and shooting up liquid gold.
Huge's Ethical Dilemma
Huge uses his 'harem' to burnish his macho image, tattooing his name on one and paying for another's breast implants.
Queer Elements in Movement
The looksmaxxing community has a homoerotic side, with men taking drugs before group sex with Thai sex workers and Huge's 'harem'.
Clavicular's Rise
Clavicular, a 20-year-old influencer, gained headlines for his 'Camp Looksmax' workshop and New York Fashion Week show after the documentary started.
Huge's Decline
Huge's audience share is dwarfed by younger looksmaxxers, with relevancy being 'everything in this world' according to the documentary.
The Movement's Growth
Looksmaxxing has only become more popular since the documentary started, with deaths of Murphy and Algaz serving as little deterrent.
Huge's Warning
Huge warned that 'it's not the end of the world if something bad happens. People also learn from that.'
The Question
When the goalposts shift and looksmaxxing becomes more extreme, where does it end?
What matters most
Tony Huge's Thailand-based looksmaxxing group faces deaths and ethical issues after a documentary reveals the movement's deadly toll.
