From Wellbeing Magazine · Brand Contributor · · 1m 10s
White Rabbit Launches Gluten-Free Pizzas
White Rabbit releases two new gluten-free frozen pizzas with improved bases and toppings.
In brief
White Rabbit releases two new gluten-free frozen pizzas with improved bases and toppings. White Rabbit launched two new gluten-free frozen pizzas: Salame Piccante and Margherita, alongside updated recipes for Chicken & Chorizo and Prosciutto Ham & Mushroom. Originally reported by Wellbeing Magazine.
New Gluten-Free Pizza Range
White Rabbit expands its gluten-free frozen pizza line with two new Romana-style pizzas and recipe upgrades.
Improved Sourdough Base
The new pizzas use a larger 10-inch Romana-style base with twice the amount of 24-hour slow-proved sourdough.
Salame Piccante Pizza
This spicy pizza features White Rabbit's signature Mediterranean tomato sauce, Italian Spianata salami, creamy mozzarella and red chillies.
Margherita Pizza
The classic Margherita combines sourdough Romana base with Mediterranean roasted tomato sauce, creamy mozzarella, pecorino and oregano.
Updated Recipes
White Rabbit refreshed Chicken & Chorizo and Prosciutto Ham & Mushroom pizzas with more generous toppings and the new base.
Consumer Focus
White Rabbit consults over 2,000 gluten-free shoppers and found 64% struggle to find suitable options when eating out.
Where to Buy
The Margherita is available at Tesco's Frozen Free From section, while Salame Piccante is at Sainsbury's Frozen Free From section.
The bottom line
White Rabbit launched two new gluten-free frozen pizzas: Salame Piccante and Margherita, alongside updated recipes for Chicken & Chorizo and Prosciutto Ham & Mushroom.
