Consumer Lending Stocks Slide

Upstart and Affirm drop 4% as consumer credit risk reprices.

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Sep 23, 2026

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Consumer Lending Stocks Slide

Upstart and Affirm drop 4% as consumer credit risk reprices.

In brief

Upstart and Affirm drop 4% as consumer credit risk reprices. Consumer lending stocks slide while broader financials remain stable, signaling a shift in market focus toward credit risk. Originally reported by 24/7 Wall St..

Consumer Lending Stocks Slide

UPST earnings explorer

Consumer lending stocks slide while broader financials remain stable, signaling a shift in market focus toward credit risk.

Upstart and Affirm Drop 4%

Upstart Holdings stock is at $24.91, down 4%. Affirm Holdings stock is at $68.79, also down 4%.

SoFi Eases 2%

SoFi Technologies stock is at $16.82, down 2%, easing by a smaller margin than either peer.

Financials Fund Stays Flat

Financials Fund Stays Flat

The Financial Select Sector SPDR Fund ( NYSEARCA:XLF ) is down 0.1%, its portfolio weighted toward large banks, payment networks, and insurers.

Consumer Credit Risk Repriced

The pattern points to a repricing of consumer credit risk across the group rather than a single-company story.

Marketplace Lending Model

Upstart operates a lending marketplace connecting borrowers with banks and institutional lenders, earning fees for underwriting and servicing.

What to Watch Next

The split between lending stocks and financials may hold, signaling a structural shift in how consumer credit is priced.

The headline

Consumer lending stocks slide while broader financials remain stable, signaling a shift in market focus toward credit risk.

Read the original on 24/7 Wall St.

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