DraftKings Stock Falls on Prediction-Market Spending Plans

DraftKings shares drop 4% as CEO reveals aggressive prediction-market spending plans, while Flutter Entertainment slips and Robinhood rises.

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Sep 23, 2026

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DraftKings Stock Falls on Prediction-Market Spending Plans

DraftKings shares drop 4% as CEO reveals aggressive prediction-market spending plans, while Flutter Entertainment slips and Robinhood rises.

In brief

DraftKings shares drop 4% as CEO reveals aggressive prediction-market spending plans, while Flutter Entertainment slips and Robinhood rises. DraftKings stock fell 4% after CEO said it would increase marketing spending for prediction markets, causing margin concerns despite Flutter Entertainment's smaller decline and…

DraftKings stock drops 4%

DraftKings shares fell 4% in Wednesday morning trading after CEO revealed plans to increase spending on prediction markets.

DraftKings CEO details spending plans

DraftKings CEO Jason Robins said sportsbook handle rose 15% year over year and expects $1 billion in adjusted EBITDA for the current year.

Prediction markets growing quickly

Prediction markets growing quickly

DraftKings approaches double-digit share of consumer volume in sports prediction markets, with regulatory position unsettled.

DraftKings to pull forward marketing spending

DraftKings expects to lift marketing and customer promotions in states without licensed online sports betting, potentially pulling forward investment previously planned for next year.

Flutter Entertainment slips 1%

Flutter Entertainment stock fell 1% in Wednesday morning trading as it faces similar spending concerns but with a milder reaction.

Robinhood rises 0.8%

Robinhood rises 0.8%

Robinhood stock rose 0.8% in Wednesday morning trading, contrasting DraftKings' decline on the same news.

Prediction markets business split

DraftKings and Flutter Entertainment face spending pressure, while Robinhood's event contracts show different pricing dynamics for prediction-market customers.

What to watch next

DraftKings needs next quarterly update to refine spending framing, while Flutter Entertainment's progress depends on DraftKings' cost trajectory.

Market reaction summary

DKNG price target

DraftKings stock fell 4% as prediction-market spending plans raised margin concerns, contrasting with Flutter Entertainment's smaller decline and Robinhood's rise.

Here's the gist

DraftKings stock fell 4% after CEO said it would increase marketing spending for prediction markets, causing margin concerns despite Flutter Entertainment's smaller decline and Robinhood's rise.

Read the original on 24/7 Wall St.

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