SPHQ, QUAL, and MOAT Define Quality Differently

Three ETFs use different rules to pick quality stocks, but only four companies appear in all portfolios.

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Oct 22, 2026

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SPHQ, QUAL, and MOAT Define Quality Differently

Three ETFs use different rules to pick quality stocks, but only four companies appear in all portfolios.

In brief

Three ETFs use different rules to pick quality stocks, but only four companies appear in all portfolios. SPHQ, QUAL, and MOAT each define quality differently, with only four companies in all three ETF portfolios. Originally reported by 24/7 Wall St..

Three ETFs Define Quality Differently

Book and magnifying glass on wooden desk. Searching for Knowledge with Books Concept.

Three ETFs all claim to own quality businesses, yet only four companies appear in all three portfolios.

SPHQ Uses Accounting Tests

SPHQ grades every s&p 500 stock on return on equity, accruals ratio, and financial leverage ratio.

QUAL Adds Earnings Stability

QUAL tracks u.s. stocks with high return on equity, stable earnings, and low debt, using msci as its index provider.

MOAT Relies on Analyst Judgment

MOAT Relies on Analyst Judgment

MOAT hands the decision to morningstar analysts about sustainable competitive advantages and fair value pricing.

Only Four Companies Pass All Rules

Applied Materials, Chipotle Mexican Grill, Fortinet, and Zoetis are the only companies in all three portfolios.

SPHQ and QUAL Share 49 Companies

SPHQ held 100 stocks and QUAL held 125 as of their july 31, 2026 filings, sharing 49 companies.

MOAT Shares Fewer Companies

MOAT shares just 8 companies with spqh and 14 with qual, making it the outlier.

Price Returns Show MOAT Trails

SPHQ leads over five and ten years, QUAL leads over shorter windows, and MOAT trails all periods.

How to Pick the Right ETF

SPHQ and QUAL fit investors who want mechanical quality metrics at 0.15% fee, while MOAT fits those who want analyst judgment at higher cost.

The headline

SPHQ, QUAL, and MOAT each define quality differently, with only four companies in all three ETF portfolios.

Read the original on 24/7 Wall St.

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