#brand building

4 stories

#brand marketing #advertising characters #analytics and creativity #brand mascots #celebrity style #clorox #community building #cultural relevance #culture #customer connection #dunbar number #entertainment

From Accounting to PlayStation: Mary Yee's Brand Blueprint
Sony's marketing leader reveals how financial training and creative thinking combine to build iconic brands across gaming, beauty and consumer goods.
Adweek · 1m
Why human instinct matters more than algorithms
A social media strategist explains how primate behavior reveals why brands struggle to build real connection online.
Adweek · 1m
How Jake from State Farm became advertising's icon
State Farm's 15-year journey to turn an insurance character into a cultural phenomenon.
Adweek · 1m
The day Ryan Gosling hit checkout at Todd Snyder
Fifteen years in, the menswear designer still remembers watching a movie star's order land in a five-person shop.
Variety · 1m