#cultural relevance

2 stories

#advertising characters #adweek #atlanta #audio #brand building #brand marketing #brand mascots #brand strategy #brandweek #creative lab #customer connection #fandom

How Jake from State Farm became advertising's icon
State Farm's 15-year journey to turn an insurance character into a cultural phenomenon.
Adweek · 1m
Spotify's Creative Lab Chief Lobbies for Sounds Over Screens
Kay Hsu argues brands miss the power of audio by chasing quick video clips and format trends.
Adweek · 1m