#brand lift

2 stories

#antisocial #beth everhart #brandweek 2026 #chime #chris franco #cole mason #creator marketing #full-funnel #marie-laure de veyt #marketing strategy #microsoft #nick fairbairn

Brandweek 2026: Brand and Performance Unite
Nick Fairbairn argues brand lift and performance metrics must share the same system for effective marketing.
Adweek · 1m
Creators That Convert: 4 Business Leaders on Full-Funnel Marketing
How Microsoft and brands scale creator campaigns without losing authenticity
Adweek · 1m