#marketing strategy
13 stories
Disney Logo Split Gets Praise, Tree Hut Faces Backlash
Disney cut its logo in half and got praise while Tree Hut’s redesign sparked customer panic.
Inc · 1m
Kate Spade's CEO bets on Gen Z nostalgia
Eva Erdmann is rebuilding the fashion brand by targeting young women seeking joy and connection in a fragmented world.
TIME · 3m
Brandweek 2026: Brand and Performance Unite
Nick Fairbairn argues brand lift and performance metrics must share the same system for effective marketing.
Adweek · 1m
Tom Cruise's Digger Box Office Flop
Tom Cruise's $160m film 'Digger' bombs with $20m global debut.
SlashFilm · 2m
Pet parents reshape consumption culture
Malaysians view pets as family members, driving emotional purchases and new marketing strategies.
Malay Mail · 1m
Microsoft quietly drops Copilot+ PC branding
After two years of pushing AI PCs as essential, Microsoft is moving on without the label.
Ars Technica · 1m · 5 views
From AI Experiments to Real Business Results
Marketing leaders share how to move AI from pilot projects to measurable outcomes with proper governance.
Adweek · 1m
How AI is reshaping social media management
Marketers are using AI to find social signals faster, but human judgment remains essential to get it right.
Adweek · 1m
Why brands keep making racist ad mistakes
From Converse to H&M, major companies repeatedly greenlight ads that offend. The problem isn't ignorance, it's who gets a seat at the table.
Adweek · 1m
Why AI Can't Replace Great Agencies
Behr Paint's CMO on solving real problems, building confidence, and why strategic partnerships still need humans.
Adweek · 1m
Coleman's fake AI pool became a $999 marketing goldmine
When an AI-generated lazy river went viral, Coleman leaned in instead of shutting it down.
Adweek · 1m
Grindr's real-world bet to fix its ad problem
The dating app is ditching digital-only marketing to win back nervous advertisers and boost social reach.
Business Insider · 1m
How JLL's CMO unified a fragmented global empire
Siddharth Taparia inherited 100 websites and no unified marketing. Here's how he built a world-class organization from scratch.
Adweek · 1m