#performance metrics
4 stories
AI Funds Outperform Traditional Hedge Funds
AI-driven hedge funds outperformed traditional funds by 6% annually until 2017, but the gap narrowed over time.
Dealroom · 1m
Brandweek 2026: Brand and Performance Unite
Nick Fairbairn argues brand lift and performance metrics must share the same system for effective marketing.
Adweek · 1m
Bayer ditched sales targets. Accountability got harder.
A pharmaceutical giant replaced rigid sales numbers with outcome ownership, revealing how metrics shape behavior in ways leaders don't expect.
Inc · 1m
How JLL's CMO unified a fragmented global empire
Siddharth Taparia inherited 100 websites and no unified marketing. Here's how he built a world-class organization from scratch.
Adweek · 1m