#carter's

2 stories

#apparel #brand evolution #brand marketing #brandweek 2026 #children's clothing #consumer data #cri #gen z #gen z parents #generational strategy #heritage brands #millennial parents

How Carter's Stays Fresh After 161 Years
A heritage brand learns to evolve with each generation by listening to customer data and adapting its message.
Adweek · 1m
Carter's rebrands for Gen Z parents as tariffs bite earnings
The 161-year-old children's clothing company targets younger shoppers while navigating import costs and wholesale timing shifts.
Alphastreet - Earnings Decoded. Market Intelligence Delivered · 1m