#heritage brands

2 stories

#brand evolution #brand growth #brand marketing #brand partnerships #brandweek 2026 #carter's #consumer data #consumer expectations #executive leadership #gen z parents #generational strategy #global expansion

How Stanley 1913 Built a Hypergrowth Machine
Two executives reveal how candid communication and strategic partnerships transformed a century-old brand into a cultural phenomenon.
Adweek · 1m
How Carter's Stays Fresh After 161 Years
A heritage brand learns to evolve with each generation by listening to customer data and adapting its message.
Adweek · 1m