#participatory campaigns

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#back to starbucks #brand marketing #brand transformation #comparable sales growth #customer loyalty #fan engagement #pumpkin spice latte #starbucks #starbucks rewards #tressie lieberman #unicorn frappuccino

Starbucks finds its soul again
The coffee giant's transformation plan is working, driven by nostalgia, consistency, and campaigns that invite customers to participate.
Adweek · 1m