#streaming ads

2 stories

#retail media #adtech #amazon fire tv #best buy #connected tv advertising #insignia fire tvs #lauren johnson #lg tv #measurement #roku partnership #tv advertising #vibe.co

Walmart's TV Ad Strategy Shift
Walmart targets non-endemic advertisers with streaming ad ecosystem.
Adweek · 1m
Best Buy teams with Amazon to sell Fire TV ads
The electronics retailer is expanding its retail media network by selling streaming inventory and proving it drives both sales and brand awareness.
Adweek · 1m