From Adweek · Mark Mwachiro · · 1m 30s
CBS gains in demo as big three evening newscasts flat
ABC keeps total viewer lead while CBS is the only newscast to grow in the advertiser-friendly demo.
In brief
ABC keeps total viewer lead while CBS is the only newscast to grow in the advertiser-friendly demo. CBS Evening News was the sole gainer in the Adults 25-54 demographic for the week of September 7, while ABC World News Tonight maintained its overall viewership advantage. Originally reported by Adweek.
ABC leads total viewers
ABC World News Tonight with David Muir averaged 8.02 million total viewers and reclaimed the number one spot in the Adults 25-54 demo for the week of September 7.
ABC dips week-to-week
ABC was down 6% in total viewers compared to the previous week, though it held flat in the Adults 25-54 demo. Year-over-year, it was up 12% in total viewers and 10% in the demo.
NBC slides in both metrics
NBC Nightly News with Tom Llamas dropped 7% in total viewers and 9% in the demo week-to-week, finishing second in both categories with 6.472 million and 1.006 million viewers respectively.
CBS gains in the demo
CBS Evening News with Tony Dokoupil was the only newscast to post gains, rising 2% in the Adults 25-54 demo despite dropping 4% in total viewers. It averaged 3.893 million total viewers and 556,000 demo viewers.
No Labor Day bounce
All three newscasts registered no viewership gains in total viewers following the Labor Day holiday weekend, suggesting the holiday had minimal impact on evening news audiences.
What it means
CBS Evening News was the sole gainer in the Adults 25-54 demographic for the week of September 7, while ABC World News Tonight maintained its overall viewership advantage.
