From Adweek · Mitchell Parton · · 1m
Walmart's Streaming Push with MrBeast
Walmart's Vizio adds MrBeast and holiday films to boost ad revenue.
In brief
Walmart's Vizio adds MrBeast and holiday films to boost ad revenue. Walmart-owned Vizio launches WatchFree+ with MrBeast content and holiday films to attract high-income viewers for advertisers. Originally reported by Adweek.
Vizio Adds Creator Content
Walmart-owned Vizio introduces creator channels and original films to its free streaming service WatchFree+.
MrBeast and Holiday Films
WatchFree+ features MrBeast and a holiday film titled Jingle Bells Wedding Bells for the holiday season.
Content Partnerships
WatchFree+ partners with MGM, NBCUniversal, Disney, A&E, and A24 for live and on-demand content.
Creator Channels
Vizio adds 40 free, ad-supported creator channels across comedy, food, gaming, and other genres.
Holiday Film Details
Jingle Bells Wedding Bells stars Rachel Bilson and Scott Foley and is produced by ITV America Nashville and Happy Accidents.
Ad Revenue Potential
39% of WatchFree+ users have household incomes over $100,000, targeting high-income consumers for advertisers.
Here's the gist
Walmart-owned Vizio launches WatchFree+ with MrBeast content and holiday films to attract high-income viewers for advertisers.
