#brian o'kelley

2 stories

#ad context protocol #agentic advertising #ai agents #apostra #media buying #scope3 #sustainability #aamp #ad exchange #adcp #adtech #adtech infrastructure

Scope3 becomes Apostra, betting big on agent-to-agent ads
The sustainability startup is pivoting hard into agentic advertising infrastructure, but faces questions about whether the industry actually needs it.
Adweek · 2m
Scope3 becomes Apostra, ditching sustainability for AI
The ad-tech company that launched to measure carbon emissions is rebranding to focus on AI agents, marking a dramatic shift in mission.
Adweek · 1m