#digital products

1 story

#adobe flash player #business #customer backlash #end-of-life planning #google reader #inbox by gmail #management #product management #product shutdown #windows phone

Most product shutdowns go unnoticed. Here's why.
A study of 360 digital product endings reveals that companies vastly overestimate the backlash risk and misunderstand what actually drives customer anger.
Harvard Business Review · 3m