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Marketer Moves in October
Five U.S. and global marketing leadership shifts this month.
Adweek · 1m
From Accounting to PlayStation: Mary Yee's Brand Blueprint
Sony's marketing leader reveals how financial training and creative thinking combine to build iconic brands across gaming, beauty and consumer goods.
Adweek · 1m
Alignment Is Your Most Important Growth Strategy
CEOs and marketers must agree on what growth means to avoid chasing the wrong metrics.
Adweek · 1m