#social media strategy
3 stories

How brands can keep up with culture
Marketers who understand what people talk about unprompted can engage authentically without looking desperate.
Adweek · 1m

Why human instinct matters more than algorithms
A social media strategist explains how primate behavior reveals why brands struggle to build real connection online.
Adweek · 1m

Jon Ossoff's viral moment
The Georgia senator is mastering social media attacks on Trump while earning Republican support, sparking 2028 speculation.
The Atlantic · 3m